Whether you have heard of Frankie Biggz or not, you have probably heard his music.
Frankie Biggz born on January 26, 1973 as Frankie Lucio in Monroe, Michigan, has become one of the most influential behind the scenes icons in the R&B, Pop, and Latin music industries having created the sounds behind some of the biggest names in music.
Music started for Biggz as a young boy and was apart of his life at such an early age. “My mom and dad toured with Santana a few times when he would come to the Midwest. Although I don’t remember much of that I know that I was there,” said Biggz.
At the tender age of nine, Biggz had his own band called, Hit-N-Run. After a record deal with Enigma/Capital Records, Biggz toured with artists like Poison and Guns’n Roses.
In 1989, Biggz worked on his very first co-production with Eric Morgeson for his brother Miguel Tomas in a band called, Por qué sin Ti with Warner Bros. This started a new trend for Biggz, which eventually earn Biggz his first Gold Record plaque and his first Latin Grammy nomination for the songs, “Yo Se” and "Mi Amor es Para ti" with the Mexican actress and singer, Yuri.
By 1994, Biggz (now with Capital/EMI Latin Records) started to gain momentum in the music industry with his first Platinum record and a third Grammy nomination with the songs “Angel En El Cielo” by Latin singer, Stefani.
For the next 12 years, Biggz established a flourishing career by “…being in the right place at the right time,” said Biggs.
He began producing and remixing music for big named commercial artists like Eminem, 50 Cent, Puff Daddy, Christina Aguilera, Kanye West, Britney Spears, and many other famous musicians. “Most of the times I didn’t get to meet these people as I did the remixes or production, thanks to modern technology. The tracks were sent to me by the labels and I would work my magic from my studio. I usually end up meeting these people after the fact,” said Biggz.
“There’s no substitute for pressing palms. Walking up to a person and introducing your self to them. Once I would meet these people it was a matter of just selling yourself to them through words and through the music that I would hand to them,” said Biggz. “It was all strategy”.
Currently, Biggz works his music magic on several projects of his own with TBP/Sony Music, Tempo Studios, including the Independent label, Rama Music where Biggz is the Vice President and co-owner of this record label. Here, Biggz concentrates the bulk of his work with new talents like R&B’s Spanish cross-over sensation, IreneB, London’s newest Pop starlet, Laura Steal, and the alternative pop rock band NotforGotten from Holgate, Ohio, and gothic rock powerhouse, Agatha 7 from Toledo, Ohio.
Although producing music in today’s industry is a challenge for many independent labels today, Biggz embraces this new trend. “I love it! It’s making it easier for the independent people to be heard and seen. Remember, when the giant falls, he leaves rubble and crumbs for us independents to pick up and build our own empire,” said Biggz.
In his lustrous 18 year career, Biggz has pulled in three platinum and six gold records and a Latin Grammy award for the album “Fuzionando” by Oscar De Leon, and he is only getting started.
To listen to the featured audio interview with Frankie Biggz, go to The Great Unknowns Presents.
Photos by order of appearence: Frankie Biggz, Notforgotten, Laura Steel (photo by M Mikel), and IreneB