In early 2010 Ben and Ed of earcandy decided that the Function Band and DJ industry was in a need of a shake-up. There were many over-sized agencies that we saw take an impersonal approach to entertainment. You know, the ones with hundreds of bands and DJs on their books?Having come from the record industry, Ben and Ed thought they could do better, which is they formed earcandy.
Earcandy is not a big soul-less agency, they prefer to keep things personal. They think that you should get entertainment the way you want it – sometime’s it’s better to be different.
Earcandy believes that they have some of the best performers in the industry – all of them geared up to give our customers an experience which exceeds their expectations.
Interview with ear candy
Who are Ben and Ed and what brought you together?
earcandy: Myself and both come from a musical background, having worked ourselves in the commercial music industry both in production, performance and songwriting.
Our paths had crossed as in the music industry, most people know someone that knows someone...!
We were often exposed to the wedding and corporate music world, and there seemed to be a massive disparity between what we were part of in the commercial industry versus the corporate/wedding industry. Performers often didn't take performing at weddings very seriously, and there seemed to be a bit of a 'worn out' dull sense around most of those bands and DJs.
We realized that we both had the same ambition, but we complimented each others skillset, and decided to try and shake things up a bit!
Before earcandy, what were your aspirations?
earcandy: We were both involved in the commercial music industry.
As a session pianist, I've performed with and alongside artists like Jeff Beck, Stevie Wonder's bass player, and Motown legend, Nate Watts and many producers. Having seen that side of the industry, there's some really incredible talent, but very few ever 'make it'.
Ed was also a songwriter, and had set up a company that provided music for bars and clubs.
earcandy: We both really love music, and have enjoyed the challenge of building a company from the ground up. We've got some of the best people around us, both musically and within the company.
What made you believe the "function band" and "DJ industry" needed a shake-up?
earcandy: A whole range of different styles. But our rule is it needs to be distinctive, and it must be the best on the market. Whether it's a classic Jazz set up, or a modern pop band, we always aim for each of our acts to have that special 'x-factor' that sets them apart.
What sort of entertainment do you provide to the public?
earcandy: A whole range of different styles. But our rule is it needs to be distinctive, and it must be the best on the market. Whether it's a classic Jazz set up, or a modern pop band, we always aim for each of our acts to have that special 'x-factor' that sets them apart.What sets you apart from other entertainment booking agencies?
earcandy: We're really hands on. We don't have hundreds of acts on our books, we focus on getting a few right. We actually put together our acts from the ground up, and get involved in the production. That means that you get entertainment that has had a lot more care and attention, and you know you are getting exceptional performers.
Who are some entertainers that have worked under earcandy and have those entertainres moved on to become famous or semi-famous?
ear candy: Many of our performers have worked alongside some big names, and they are all regularly working, professional musicians. Some have worked with and alongside artists like; Coldplay, Elton John, Stevie Wonder and perform in West End shows, to name but a few.
What is in store for earcandy? What are some things that people can expect in the coming years?
earcandy: We are really optimistic about the future, and thanks to our team of staff, our company is growing steadily. We love looking at ways to give customers more with our shows, so you can expect the live performances to get bigger and even better!
Find more of Earcandy:
Official website: https://earcandylive.co.uk/
Twitter: https://twitter.com/earcandylive
Facebook: http://www.facebook.com/earcandy.uk
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